Political Campaign Toolkit

Learn to design creative, people-powered political advocacy campaigns that transform systems.

What wins lasting change in today’s world? Nimble teams building creative and transformative political advocacy campaigns that engage people in meaningful ways.

That’s why we developed the Political Campaign Toolkit, a collaborative planning process that blends tried and true strategy tools with the best of design thinking, lean start-up principles, and participatory approaches to problem solving. The result? Greater insight, innovation and alignment, leading to greater political campaign success.

The political campaign’s communication will be the foundation for our strategy, messaging and tactics.

Today’s meeting is a free-flowing brainstorming conversation. Our purpose in this presentation is to lay that foundation and begin to develop our strategy.

Presentation:
Winning Elections: It's a Numbers Game
Subtitle: Why do Facebook and Google Matter?

Presented by:Brad Wyatt, brad@LibertyClubhouse.org

Date:
December 14, 2019

Where:
Chicopee Public Library
449 Front Street, Chicopee, MA 01013
Community Room

Time:
9:30 AM - 12:30 PM

BOLD MOVES . BIG THINKING. CREATIVE EXECUTION

Topics:
Campaign Questions
Analyze the District
Campaign Numbers
Electoral Reality
Communicating to Voters
Typical Facebook Ad
Google Display Ads
Google Gmail Ad
Google YouTube Ad
Campaign Numbers
Custom Targeted Voter Lists
Quick Fundraising
TARGETING MATTERS !!
Tips and Tricks Facebook

Brad Wyatt
brad@LibertyClubhouse.org

Introduction:
• Central Massachusetts
• Carnegie Mellon – Computer Engineering/Math
• Technology, Manufacturing, Accounting Software
• Sold construction manufacturing company in 2007
• 2008 Ron Paul Campaign first taste of politics
• Trainer with Foundation for Applied Conservative Leadership
• Don’t let Marxachusetts happen to your state!
 

Program is FREE!